Search Engine Optimization (SEO) is a way to make your website show up higher on search engines like Google. By using the right words and improving your website's content, you can attract more visitors without paying for ads. For online businesses, SEO is crucial because it helps build trust with customers. It also makes your website easier to use and faster.

SEO gives you insights into what your customers are looking for, helping you improve your marketing. Overall, SEO is a cost-effective method to increase your online presence and grow your business.