In digital marketing, using data and analytics is super important for businesses. By looking at data, companies can understand what their customers like and how they behave. This helps them create better marketing plans. Analytics give useful information that helps improve ads, target the right people, and keep customers interested. With data, businesses can spend their money wisely and get better results.

It also allows them to keep an eye on their marketing efforts and make changes quickly if needed. Measuring how well things are working helps businesses see what’s good and what needs fixing. In the end, using data and analytics helps businesses stay ahead, come up with new ideas, and reach their goals accurately.