Brand Overview

SNAC Supplements is a fast-growing nutrition brand selling performance-focused supplements across Amazon and DTC channels. The brand relied heavily on paid acquisition but struggled with efficiency and scalable profitability.

The Challenge

  • Low Google Ads ROAS stuck around 1.4x
  • High spend on non-converting search terms
  • Amazon revenue growth plateaued
  • Poor keyword structure across campaigns
  • No clear scaling framework across channels

Our Strategy

Google Ads Restructuring
  • Full keyword mining and intent segmentation
  • Search terms isolation for winners vs waste
  • Brand, generic, and competitor split
Amazon Ads Optimization
  • ASIN-level Sponsored Products structure
  • Search term harvesting into exact campaigns
  • Bid optimization by conversion velocity
Cross-Channel Scaling
  • Profit-first scaling framework
  • Budget reallocation to high-ROAS SKUs
  • Weekly performance-driven iteration

Results Achieved

2.6x

Google Ads ROAS

$1M+

Amazon Revenue

3x

Ad Spend Scale (Profitable)

By restructuring paid acquisition and enforcing profit-led scaling, SNAC Supplements achieved sustainable growth across Google Ads and Amazon — turning inefficient spend into predictable, scalable revenue.

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