Brand Overview

Rubberbanditz is a fitness accessories brand specializing in resistance bands and portable workout solutions. The brand competes in a crowded fitness market where organic visibility and paid efficiency are critical for sustainable growth.

The Challenge

  • High competition for fitness and resistance band keywords
  • Inconsistent Google rankings across core product terms
  • Amazon Ads performance fluctuating month to month
  • Overlapping keyword targeting causing ad inefficiencies
  • Limited clarity on which channels were driving real ROI

Our Strategy

SEO Authority Building
  • Keyword clustering around fitness use cases
  • On-page optimization for product & category pages
  • Internal linking to reinforce topical relevance
Google Rankings Stabilization
  • Focused push for high-intent commercial keywords
  • CTR improvement for Page-2 → Page-1 movement
  • Content refinement based on SERP intent
Amazon Ads Optimization
  • Keyword and ASIN segmentation
  • Negative keyword cleanup to reduce waste
  • Bid control to stabilize TACoS

Results Achieved

Page-1

Google USA Rankings

Top-3

Fitness Keywords

Stable

Amazon Ads Performance

By aligning SEO authority building with disciplined Amazon Ads optimization, Rubberbanditz achieved consistent Page-1 visibility and stabilized paid performance — enabling predictable growth in a highly competitive fitness market.

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