Brand Overview

NutriBiotic is a long-established supplement brand with strong consumer trust and broad distribution across DTC and Amazon. Despite healthy traffic and brand authority, growth was constrained by conversion inefficiencies and wasted ad spend in a highly competitive health category.

The Challenge

  • High-quality traffic but weak website conversion rates
  • Ad spend leakage across Google and Amazon campaigns
  • Rising CPCs in competitive supplement keywords
  • Difficulty scaling Amazon Ads profitably
  • Over-reliance on transactional traffic alone

Our Strategy

Website CRO Optimization
  • Identified friction points in the purchase journey
  • Improved product page clarity and trust signals
  • Mobile-first layout and CTA optimization
Google SEO Balance
  • Expanded informational content for early-stage users
  • Strengthened transactional pages for high-intent queries
  • Improved internal linking between content and products
Amazon Ads Efficiency
  • Keyword overlap and waste analysis
  • Match-type tightening and bid discipline
  • Budget reallocation to proven converting terms

Results Achieved

+35%

Website Conversion Rate

+20%

Amazon Revenue Growth

Lower

Wasted Ad Spend

By focusing on conversion-first optimization and eliminating inefficient ad spend, NutriBiotic achieved higher profitability across both DTC and Amazon — growing revenue without increasing acquisition costs.

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