Brand Overview

Hats in the Belfry is a premium headwear brand operating on Shopify, offering handcrafted hats across seasonal, fashion, and classic collections. The brand relies heavily on organic search, Google Ads, and Amazon to drive global sales.

The Challenge

  • High organic impressions but CTR below 0.60%
  • Core keywords stuck on Page 2
  • Inefficient Google Ads performance on Shopify
  • Multiple technical SEO issues (404s, soft-404s)
  • Generic Amazon ad strategy and outdated A+ content

Our Strategy

SEO & Google Search
  • Optimized 150+ product & collection pages
  • Improved low-CTR, high-impression keywords
  • Fixed crawl waste & indexation issues
  • Optimized all product image alt-text
Google Ads (Shopify-Focused)
  • Brand vs Non-Brand campaign segmentation
  • Collection-based Shopping campaigns
  • High-intent Search campaigns for top SKUs
Amazon Ads & Listings
  • ASIN-level campaign structure
  • Seasonality-based scaling strategy
  • A+ content & listing optimization

Results Achieved

+38%

Organic Revenue Growth

+41%

Paid Search Revenue

$250k

Monthly Amazon Revenue

Between January and November 2025, Hats in the Belfry achieved sustained, scalable growth across SEO, paid media, Shopify CRO, and Amazon — transforming under-leveraged traffic into measurable revenue.

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