Brand Overview

GT Omega is a global gaming and office chair brand operating across multiple Amazon marketplaces, including the US, UK, and EU. Competing in a highly saturated category, the brand required a scalable framework that could grow revenue while maintaining profitability across regions — without sacrificing long-term brand equity.

The Challenge

  • Scaling Amazon revenue across multiple regions simultaneously
  • Maintaining ROAS while increasing spend
  • Different performance dynamics across US, UK, and EU marketplaces
  • Heavy competition in gaming chair and office seating categories
  • Preparing for emerging AI-driven discovery channels

Our Strategy

Phase 1: Amazon Global Growth
  • Marketplace-specific Sponsored Ads structures
  • SKU-level scaling with ROAS thresholds
  • Listing and Storefront optimization per region
  • Controlled budget expansion tied to organic lift
Phase 2: Performance Stabilization
  • Search term harvesting and waste elimination
  • Bid optimization by regional conversion data
  • Cross-market learnings applied at scale
Phase 3: AI Search Expansion
  • AEO and GEO readiness across brand entities
  • Optimization for ChatGPT, Gemini, and AI answers
  • Early visibility in conversational search results

Results Achieved

+25%

Amazon Revenue Growth

Stable

ROAS While Scaling

Global

US, UK & EU Marketplaces

GT Omega successfully scaled Amazon revenue across multiple international marketplaces while maintaining profitability. With a stable performance foundation in place, the brand expanded early into AI-powered discovery — positioning itself ahead of competitors in the next generation of search.

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