Brand Overview

Amy Myers MD is a trusted functional medicine brand offering supplements and wellness products with a strong emphasis on education, credibility, and evidence-based health solutions. The brand operates primarily through Amazon and organic search channels.

The Challenge

  • Declining Amazon sales velocity across core SKUs
  • Underperforming Sponsored Ads campaigns
  • Limited organic keyword reach on Amazon
  • Lack of alignment between ads and SEO efforts
  • Highly competitive supplement category

Our Strategy

Amazon Ads Optimization
  • SKU-level Sponsored Products restructuring
  • Search term harvesting and exact match scaling
  • Bid optimization based on conversion velocity
Amazon SEO Improvements
  • Backend keyword optimization
  • Search term alignment across listings
  • Improved indexing for high-intent terms
Ads + SEO Synergy
  • Data-driven keyword feedback loop
  • Ads used to accelerate organic rankings
  • Unified performance monitoring framework

Results Achieved

+15%

Amazon Sales Growth

Recovered

from Stagnation

Improved

Ranking Stability

Through a tightly aligned Amazon Ads and SEO strategy, Amy Myers MD successfully reversed declining sales velocity and restored consistent growth within just 90 days — proving the power of unified performance marketing in a competitive wellness market.

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