In today’s fast-moving digital world, video content helps businesses stand out. But many small business owners or bloggers don’t have time, editing skills, or big budgets. Luckily, AI tools now allow anyone to turn simple ideas into videos using just text prompts. Let’s compare two popular tools and explain how they can help a layman create content easily.

• Rahul Singh
• AI
• April 18, 2025

AI Prompt-Based Video Creation Tools (e.g., InVideo.ai, Opus.pro, Captions.ai)

These tools let you create full videos just by typing what you want.

1. Prompt-based video creation: Just type a few lines like “Create a video for a blog about healthy eating tips,” and the tool will generate visuals, voiceovers and text.
2. AI Voiceovers: Choose from realistic voices, accents, and tones—no need to record your own voice.
3. Visual and Text Matching: The tool matches your text with suitable stock videos and on-screen captions.
4. One-click short video generation: Upload a long video (e.g., a Zoom recording or vlog), and Opus Clip instantly finds highlights and edits them into 15–60 second clips.
5. AI-powered content selection: Picks the best moments based on engagement, emotion, and clarity.
6. Designed for social media: Perfect for creating quick videos for Instagram Reels, TikTok, or YouTube Shorts.

Why it helps a layman:

1. No video editing experience needed
2. Great for turning blog content into engaging video posts for social media or YouTube
3. No need to manually edit or watch through long recordings
4. Great for repurposing existing content without extra effort
5. Helps boost online presence with bite-sized, viral-friendly videos.

Which Should You Choose?

1. Use Prompt-Based Tools if you're starting from text or blog ideas and want to turn them into full videos with voice, visuals and structure
2. Use AI video editing tool if you already have long videos or recordings and want to create short, engaging clips for social media.

Summary: InVideo.ai vs Opus.pro vs Captions.ai

Feature	InVideo.ai	Opus.pro	Captions.ai
Primary Use	Online video creation & editing	AI-powered short video creation from long videos	AI-driven captioning, subtitling, and video editing
Best For	Marketers, content creators, agencies	Podcasters, YouTubers, short-form content creators	Influencers, social media creators, businesses
AI Capabilities	Text-to-video, AI script generation, auto editing	Automatic video clipping, highlight detection, AI editing	Auto-captions, translations, video scripts, emotion-based edits
Templates	5000+ customizable templates	Limited templates (focus on dynamic AI cuts)	Basic templates focused on social content
Ease of Use	Very beginner-friendly	Very simple and fast workflow	Intuitive, mobile-first design
Video Output Formats	Wide range (social media, ads, promos)	Mainly short-form videos (Reels, Shorts, TikTok)	Short-form videos, social reels, YouTube clips
Customization	High (fonts, transitions, branding options)	Moderate (AI-driven, less manual control)	Good (caption styling, basic video edits)
Platform Support	Web-based (Desktop)	Web-based (Desktop)	Mobile app (iOS, Android) + Web
Pricing	Free plan available; Paid plans start ~$30/mo	Paid plans only, starting ~$19/mo	Free basic use; Premium starts ~$9.99/mo
Strengths	Rich library, professional templates, branding control	Fast repurposing of long videos into shorts	Accurate captions, multi-language support, fast edits
Weaknesses	Can be overwhelming with too many options	Less manual control; not ideal for long-form editing	Limited deep video editing capabilities
Ideal For	Brands, agencies needing polished content	Creators repurposing podcasts, webinars, interviews	Influencers, coaches, entrepreneurs wanting quick captioned videos
Unique Feature	AI script assistant + text-to-video magic	Auto-detect viral clips from longer videos	Emotion-based auto-caption styling and AI cut suggestions